Theme Park Insider posted the the letter and the addendum in an article but posted it only in JPG format.
I have transcribed the addendum below to make it easier to reference. Emphasis added is as taken from the letter.
(Begin Letter)
January 28, 2013
The Honorable Edward Markey
2108 Rayburn House Office Building
Washington, DC 20515
Congressman Markey:
For 90 years, Disney has been synonymous with high-quality
entertainment for families and children of all ages. We use creativity, innovation and technology
to create memorable moments and experiences for our hundreds of millions of
customers and guests. And, as you well
know, Disney’s record and commitment to children’s safety and security and the
protection of their privacy is exemplary.
People around the world trust Disney and its products. That trust is the cornerstone of our company,
and we take it very seriously.
We are offended by the ludicrous and utterly ill-informed
assertion in your letter dated January 24, 2013, that we would in any way
haphazardly or recklessly introduce a program that manipulates children, or
wantonly puts their safety at risk.
It is truly unfortunate and extremely disappointing that you
chose to publicity attack us before taking the time to review our policies
and/or contact us for information, which would have obviated the need for your
letter. Had you or your staff made the
slightest effort, you would have found most of the answers to your questions
already existed and were publically available online at http://corporate.disney.go.com/corporate/pp.html
and https://disneyworld.disney.go.com/faq/my-disney-experience/privacy-policy/
In the enclosed attachment, we address the questions in your
letter about our new, yet-to-be-launched program, MyMagic+. However, to ensure that you fully understand
our practices as they pertain to children, and our commitment to our guests’
privacy, let me be clear and reiterate the basic facts.
MyMagic+ is a completely optional program that was designed
with the privacy controls from the outset.
Disney does not use personal information to market to children under age
13, does not personalize or target advertisements to an individual child, and never
shares children’s personal information with any third party for their marketing
purposes. Additionally, parents have
full control over their child’s participation in MyMagic+. We have transparent privacy practices, guests
can control and limit the amount of information they provide to us – and how
their information is used.
Further details are attached.
Sincerely,
(signature)
Robert A Iger
(Begin Addendum)
MyMagic+ is a
completely optional program
Guests can enjoy admission to the park without having to register
or provide any personal information. But
guests who do choose to participate in MyMagic+ will enjoy the convenience of
having their tickets, guaranteed ride times for shows and attractions, resort
room access and other enhanced features all in one place. Using MagicBands or cards for purchases is
also optional.
MyMagic+ was
designed with privacy controls from the outset
The hallmarks of privacy by design are transparency and
customer control, and these are central to Disney’s overall privacy policies
and practices, which can be found at http://corporate.disney.go.com/corporate/pp.html
Disney does not
use personal information to market to children under age 13
Disney does not
personalize or target advertisements to an individual child
Disney never
shares children’s personal information with any third party for their marketing
purposes
Parents have full
control over their child’s participation in MyMagic+
Parents control whether or not their child participates in
MyMagic+, how much information is shared with us, what experiences the child
will engage in and whether they use a MagicBand at all. Children cannot create individual
registration accounts for MyMagic+.
Parents decide whether to provide information about their
child’s preferences (such as favorite character or favorite color) for
personalized services. These
personalized services are also optional.
No matter what the parent decides, Disney does not use
personal information to market to children under age 13 and does not personal
or target advertising to individual children.
Furthermore, we never share children’s personal information with any
third party for their marketing purposes.
Disney has
transparent privacy practices
Information about the privacy practices associated with the
MagicBand is available in multiple locations.
Even though the program has not been launched yet, specific information about
MyMagic+ and the MagicBand is already available to guests at https://disneyworld.disney.go.com/faq/my-disney-experience/privacy-policy
and available for their review before they decide whether to participate. Additional information about other aspects of
the enhanced guest experiences can be found at
Consistent with best practices, when the MagicBand becomes
available to our guests we will once again provide the guests with full notice
about the information that will be collected by the MagicBand. At that time, the guest can elect to use a
card instead, as described more fully below.
Guests can control
and limit the amount of personal information they provide to us
Guests who participate in MyMagic+ only provide basic
contact information: name, email, address and date of birth. Guests would also provide the name and age of
other members of their travel party participating in the program. This information is used to establish the
account the guests will use to participate in the program, and is consistent
with both practices utilized by the hospitality and travel industries for guest
registration and what our resort guests provide today. MyMagic+ participants provide any additional
information only at their option.
Guests control how
their information is used
Guest's personal data is not stored in the MagicBand. The MagicBand is not GPS-based and does not
enable collection of continuous location signals. The long-range readers which detect the
MagicBands will be in specific locations for the purpose of providing better
service to our guests.
Guests can participate in MyMagic+ and visit the park
without using the MagicBand by choosing a card instead. The card contains a short-range chip whose
location cannot be detected by the long-range readers stationed in the
park. We also plan to provide the option
for such guests to use the Fast Pass [sic] system by simply providing basic
contact information (name and email address).
As is also true for parties using MyMagic+, the system would not require
separate email addresses for other members of the guest party.
We will not share location information collected in
connection with the MagicBand throughout The Walt Disney Company without the
consent of the guest.
As is always the case at Disney, guests participating in
MyMagic+ can choose not to receive marketing information from us. MyMagic+ also allows guests to receive offers
and tips during their visit to the Walt Disney World parks and resorts, but
only if they request them from us.
As described in the Disney privacy policy found at
http://corporate.disney.go.com/corporate/pp.html guests can ask us to amend or
delete personal information we may hold about them.
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